A close-up artistic shot of two hands, one with a slightly lighter skin tone and one with a slightly darker skin tone, with fingers gently interlaced, symbolizing unity and the beauty of diverse complexions in Pakistan.

The Quest for Fair Skin: An Analysis of Whitening Obsession in Pakistan

Table of Contents Key Takeaways The Background of Skin Whitening and its Cultural Roots Understanding Skin Tones and Hyperpigmentation Treatments for Skin Whitening and Their Effectiveness The Transient Nature of... Read more...

Pakistani Celebrity Skincare Secrets: Your Ultimate Guide to a Natural Glow

Table of Contents Mahira Khan’s Magic Mixture Dur-e-Fishan Saleem’s Family Secret The "Less is More" Philosophy From Celebrity Secrets to Your Daily Routine References About the Author What do you... Read more...

A beautiful flat-lay of various Alam Ara handmade soaps, illustrating the benefits of natural skincare as explained in this scientific guide.

Handmade Soap Benefits: The Scientific Guide to Natural Skincare | Alam Ara

Have you ever thought about what's really happening on a microscopic level when you lather up in the shower? We’ve been conditioned to believe that a squeaky-clean feeling means our... Read more...

Knowing Your Skin: The First Step to a Radiant You!

Discover your skin's secrets! Learn about its functions, layers (epidermis, dermis and hypodermis), skin types and common conditions. Understand your skin type for better care with Alam Ara. Read more...